VMware's cloud strategy is evolutionary - vSphere customer are supposed to easily "glide" into cloud computing, according to John Gilmartin, VMware's product marketing director for private cloud products:
“They can build upon their existing data centres, their existing applications [running in virtual machines, of course] on top of the virtualisation platform they’re accustomed to, vSphere."
This is hardly no surprise. VMware wants to leverage existing virtualization technologies and customer base to create a more interesting value proposition. Customers do not have to learn new tools for extending into the cloud. And, perhaps to most important factor, creating a hybrid cloud model, by extending a private cloud into a public cloud, VMware is removing interoperability barriers for current customers to create a homogeneous environment. In my view this also supports the notion of VMware's intentions of gradually offer a Platform-as-a-Service (PaaS), as I wrote about in my blog, and divert from pure virtualization focus.
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