It's evident that communication service providers (CSPs) are currently pondering on how to approach the changes in usage behavior that social networking, especially Facebook, is bringing. CSPs are concerned that Facebook and the likes will hurt their current revenue streams from voice, text messaging and other services. From a new ReadWriteWeb article:
It's a logical conclusion that Facebook will extend its messaging platform to voice and other communications. That realization is forcing the telecommunications providers to respond. Facebook is moving into telco territory.
Whether CSPs manage to adapt to the ongoing challenges remains to be seen. However, becoming active participants and embracing cooperation opportunities with social networking providers seems to be the only viable long-term strategy in my opinion. CSPs should be in a very good position to enable and create added value to social networking services.